Ranch It Up Radio Show & Podcast

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Close To 195,000 Head Of Cattle To Sell On Superior Livestock’s BigHorn Classic
The BigHorn Classic from Superior Livestock Auction kicked off on Monday, August 17, 2026, from Sheridan, Wyoming.  Over 193,000 head are currently consigned.  View the sale live on Dish Network Channel 997 or on SLA-TV.com.
Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com
Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
 
Ranch Channel
https://ranchchannel.com/
@RanchChannel
 
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
 
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/

It’s the Ranch It Up Radio Show! Join Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew to hear a market report from Superior Livestock’s Video Royale Sale. They provide updates on USDA’s Product of USA labeling program, answer questions about 701x tags and lots more on this all-new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Superior Livestock Video Royale Sale Report
The Video Royale sale from Superior Livestock once again found strong demand and buyer confidence.  143,000 head of cattle were marketed at Winnemucca, Nevada, the last weekend of July.  For a complete market report, check out Ranch Channel or click HERE.  
MCOOL, Product of USA Update
The USDA updated the "Product of USA" label to require that meat, poultry, and egg products come from animals born, raised, slaughtered, and processed entirely in the U.S. While this voluntary standard has gained widespread adoption, lawmakers and ranchers continue pushing Congress for legislation like the American Beef Labeling Act to reinstate broader Mandatory Country of Origin Labeling (mCOOL). 
Here are the details on the updated label and the ongoing MCOOL debate:
The New Standard: The USDA finalized and implemented the updated "Product of USA" label. It closes previous loopholes by ensuring that animals are 100% American from pasture to plate.
Voluntary vs. Mandatory: The updated label is completely voluntary for companies to use, but those who choose to use it must maintain strict records to support their claims.
The mCOOL Push: MCOOL would make labeling country-of-origin mandatory for all beef sold in grocery stores rather than just letting companies choose. Supporters argue it is necessary for consumer transparency, while major industry groups like the Meat Institute argue that mandatory rules cost the supply chain more than $1 billion annually.
 
Feeder Cattle Sale Dates & Deadlines
August 10 - 11: Western Video Market Little America Sale
August 17 - 21: Superior Livestock Auction Big Horn Classic Sale
August 24: Superior Livestock Auction Labor Day Catalog Deadline
August 28: Superior Livestock Auction Labor Day Video Deadline
September 2 - 3: Superior Livestock Auction Labor Day Sale
September 7: Western Video Market Haythorn Ranch Consignment Deadline
September 14: Northern Livestock Video Fall Premier Sale
September 15: Western Video Market Haythorn Ranch Sale
Featured Experts in the Cattle Industry
Trent Stewart – Superior Livestock Auctionhttps://superiorlivestock.com/Follow on Facebook: @SuperiorLivestockAuction
Chip Kemp – 701xhttps://www.701x.com/Follow on Facebook: @701x.inc
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
American Gelbvieh Association: https://gelbvieh.org/
EquineMarket.Com: https://www.equinemarket.com/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/
LivestockMarket.Com: https://www.livestockmarket.com/
RanchChannel.Com: https://ranchchannel.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Sire Buyer: https://www.sirebuyer.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Pasture Conditions Worsen Compared To Last Week & Last Year
Pasture conditions continue to deteriorate as wild fires claim thousands and thousands of acres.  According to USDA’s National Agricultural Statistics Service  for the week ending August 2nd, 2026, 46% of the U.S. pasture rated very poor to poor compared to 42% the previous week and 26% the previous year.  Very poor to poor pasture conditions for the 10 states with the worst conditions look like this:
Virginia 43%, South Dakota and Montana at 46%, West Virginia at 51%, Utah at 54%, Arizona at 66%, New Mexico at 70%, Nebraska at 71%, Wyoming at 75% and Colorado at 76% very poor to poor pasture conditions. 
REFERENCE: https://meatingplace.com/tyson-jbs-shares-rise-after-usda-announces-mexico-cattle-reopening/
Ground Beef Prices Rising The Fastest
Beef prices continue to climb as strong consumer demand meets tighter supplies. Since 2022, when U.S. beef production hit record levels, total production has fallen more than 10 percent. During that same period, Choice boxed beef prices have jumped 44 percent, while retail beef prices are nearly 30 percent higher.
According to Oklahoma State University livestock marketing specialist Derrell Peel, ground beef prices have climbed even faster. As steaks and premium cuts become more expensive, consumers often switch to ground beef, boosting demand. At the same time, supplies of ground beef have tightened even more than fed beef, creating even greater upward pressure on prices.
REFERENCE: 
https://meatingplace.com/peel-ground-beef-prices-rising-fastest/
Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com
Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
 

It’s the 300th anniversary episode of the Ranch It Up Radio Show!  Save time, money, and a state of mind with the 701x autonomous rancher. Plus, opening the border to Mexican cattle and the markets, what could happen. Join me Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew for this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
701X Autonomous Rancher
The 701x Autonomous Rancher platform is transforming how cattle producers manage their operations by combining powerful herd management software with GPS-enabled smart ear tags and real-time livestock monitoring. Instead of relying on handwritten notes or time-consuming pasture checks, ranchers can monitor animal location, health, breeding activity, calving events, treatments, financial records, and pasture performance from a smartphone, tablet, or computer—even when working offline in a remote country. Solar-powered GPS tags with cellular and satellite connectivity help keep producers connected to their herd regardless of pasture location, while automated alerts and detailed reporting provide the data needed to make faster, more profitable management decisions. Designed for both commercial cow-calf producers and registered seedstock operations, the 701x Autonomous Rancher is helping modern ranches reduce labor, improve efficiency, and put actionable data to work every day. 
xTPro - GPS Ear Tag from 701x
The xTpro tag gives ranchers the ability to monitor location, breeding, and health insights of their adult animals in their herd - and make faster, more informed management decisions with that data. Developed with feedback directly from ranchers, the xTpro tag features a two-pin design, solar powered battery, as well as cellular and satellite connection - eliminating all questions of durability, manual charging, and the need for expensive base stations for the xTpro tag to work. We also throw in our commercial Herd Management Software for up to 500 animals, free of charge.
Features for Bulls:
Bull Mounting Detection
Health Alerts
GPS Location Tracking
Features for Cows:
Estrus Detection
Health Alerts
Calving Detection (BETA)
GPS Location Tracking
Additional Information:
701x AutoTagger Kit required
This product is protected by patents found at www.701x.com/patents
California residents: See www.p65warnings.ca.gov/chemicals for Proposition 65 info
Feeder Cattle Sale Dates & Deadlines
July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline
August 7: Superior Livestock Auction Big Horn Classic Video Deadline
August 10 - 11: Western Video Market Little America Sale
August 17 - 21: Superior Livestock Auction Big Horn Classic Sale
August 24: Superior Livestock Auction Labor Day Catalog Deadline
August 28: Superior Livestock Auction Labor Day Video Deadline
September 2 - 3: Superior Livestock Auction Labor Day Sale
September 7: Western Video Market Haythorn Ranch Consignment Deadline
September 14: Northern Livestock Video Fall Premier Sale
September 15: Western Video Market Haythorn Ranch Sale
Featured Experts in the Cattle Industry
Chip Kemp – 701Xhttps://www.701x.com/Follow on Facebook: @701x.inc
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
American Gelbvieh Association: https://gelbvieh.org/
EquineMarket.Com: https://www.equinemarket.com/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
LivestockMarket.Com: https://www.livestockmarket.com/
RanchChannel.Com: https://ranchchannel.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Sire Buyer: https://www.sirebuyer.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Packer Shares Increase As Opening To Mexican Cattle Is Announced
USDA’s decision to begin reopening the border to Mexican cattle imports sent beef packer stocks soaring Monday. Tyson Foods jumped nearly 7 percent, while JBS gained as much as 8 percent as investors welcomed the prospect of more cattle supplies. Imports will resume August 24 through Douglas, Arizona, with every animal undergoing USDA inspection for New World screwworm. While the move could eventually ease record-high cattle prices and improve packer margins, USDA says the reopening will be gradual, meaning immediate relief to the tight cattle supply is unlikely. 
REFERENCE: https://meatingplace.com/tyson-jbs-shares-rise-after-usda-announces-mexico-cattle-reopening/
Cattle Association’s Response To Southern Border Opening
The National Cattlemen's Beef Association says the USDA decision to reopen the border and their response to New World Screwworm has put the US cattle industry in a strong position to begin safe and gradual reopening of the southern border to cattle shipments.  However, the United States Cattlemen's Association is disappointed in USDA’s decision to move forward with reopening the southern border to Mexican cattle when they say so many unresolved risks remain for the U.S. herd.  USCA underscores that border policy must be driven by science-based risk assessment and on-the-ground capacity.
REFERENCE: https://www.nationalbeefwire.com/u-s-cattlemen-s-association-responds-to-phased-border-reopening-announcement
https://www.ncba.org/news-media/news/details/49664/ncba-statement-on-reopening-of-first-port-of-entry-in-arizona
Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com
Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they look at how to decide if we should keep replacement heifers or sell them and take the cash.  Plus recaps from the latest video sales, the current market news and trends plus lots more on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Plans To Keep or Cull Replacement Heifers
Many factors go into keeping your own replacement heifers or marketing them and current, extremely attractive price levels.  Professionals from Zoetis Animal Health share how to evaluate your own operation to help you make this decision.
Superior Livestock Auction’s Video Royale Sale Preview
Join Jeff “Tigger” Erhardt and Trent Stewert as they discuss the upcoming Video Royale sale from Superior Livestock Auction.
Feeder Cattle Sale Dates & Deadlines
July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline
August 7: Superior Livestock Auction Big Horn Classic Video Deadline
August 10 - 11: Western Video Market Little America Sale
August 17 - 21: Superior Livestock Auction Big Horn Classic Sale
August 24: Superior Livestock Auction Labor Day Catalog Deadline
August 28: Superior Livestock Auction Labor Day Video Deadline
September 2 - 3: Superior Livestock Auction Labor Day Sale
September 7: Western Video Market Haythorn Ranch Consignment Deadline
September 14: Northern Livestock Video Fall Premier Sale
September 15: Western Video Market Haythorn Ranch Sale
Featured Experts in the Cattle Industry
Blaine Corners Ph.D. – Zoetis Animal Healthhttps://www.zoetisus.com/beef/Follow on Facebook: @ZoetisBeef
Dan Tracy, DVM – Zoetis Animal Healthhttps://www.zoetisus.com/beef/Follow on Facebook: @ZoetisBeef
Trent Stewart – Superior Livestock Auctionhttps://superiorlivestock.com/Follow on Facebook: @SuperiorLivestockAuction
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
American Gelbvieh Association: https://gelbvieh.org/
EquineMarket.Com: https://www.equinemarket.com/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/
LivestockMarket.Com: https://www.livestockmarket.com/
RanchChannel.Com: https://ranchchannel.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Sire Buyer: https://www.sirebuyer.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
More Meat Companies Join USDA’s Product Of USA Program
The USDA has added 10 more meat and poultry companies to its Product of USA labeling program.
The program, launched earlier this year, allows companies to label products as "Product of USA" only if the animals were born, raised, slaughtered, and processed in the United States.
Agriculture Secretary Brooke Rollins says the label gives consumers confidence they're buying truly American-raised products while supporting U.S. ranchers, processors, and rural communities.
Among the latest companies joining the program are Harris Ranch, One World Beef, Upper Iowa Beef, American Foods Group, Agri Beef, FPL Food, Wholestone Farms, and Harrison's Poultry.
USDA says expanding participation in the program is part of the Trump administration's effort to strengthen domestic food production and support independent livestock producers and meat processors.
REFERENCE: https://www.meatpoultry.com/articles/33780-product-of-usa-label-program-adds-10-meat-companies
Legislation Introduced To Break Up Meatpacking Monopolies
A group of House Democrats has introduced legislation they say would increase competition in the U.S. meatpacking industry.
The bill targets the nation's four largest beef processors—Cargill, JBS, Tyson Foods, and National Beef—which lawmakers say control about 85 percent of the U.S. beef market.
The proposal would limit market concentration, prevent large companies from controlling multiple major meat sectors, strengthen oversight of pricing practices, and provide financial assistance to help smaller processors and farmer cooperatives expand.
Supporters say the legislation would help independent farmers, ranchers, and consumers by increasing competition in the meat industry.
REFERENCE: https://meatingplace.com/house-introduces-bill-to-break-up-meatpacking-monopolies/
Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com
Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they explore the pros and cons of rebuilding the nation's cow herd.  Plus, a recap of Superior Livestock’s Week In The Rockies sale, the latest beef import news, market reports and lots more on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Superior Livestock Week In The Rockies Sale Report
Another great sale from Superior Livestock’s Week In The Rockies Sale.  Check out the full sale report HERE and HERE.
Rebuilding The Nation’s Cowherd
Join Jeff “Tigger” Erhardt and Kirk Donsbach as they discuss the pros and cons of rebuilding the nation's cowherd.
Feeder Cattle Sale Dates & Deadlines
July 20: Northern Livestock Video Market Summer Time Classic
July 23: Western Video Market Little America Consignment Deadline
July 27 - 31: Superior Livestock Auction Video Royale Sale
July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline
August 7: Superior Livestock Auction Big Horn Classic Video Deadline
August 10 - 11: Western Video Market Little America Sale
Featured Experts in the Cattle Industry
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
American Gelbvieh Association: https://gelbvieh.org/
EquineMarket.Com: https://www.equinemarket.com/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
LivestockMarket.Com: https://www.livestockmarket.com/
RanchChannel.Com: https://ranchchannel.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Sire Buyer: https://www.sirebuyer.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Retail Beef Prices Continue To Climb
According to the latest USDA data, the retail beef price composite reached a new all-time record in June, averaging $9.35 per pound. That's up 14 cents from May and marks the highest monthly average ever recorded.
Several popular cuts saw noticeable price increases, including ground chuck, stew beef, round roast, sirloin steak, and uncooked beef roasts. Round roast posted one of the biggest jumps, climbing 35 cents a pound during the month.
The only major cut to see a price decline was chuck roast, which slipped 6 cents to $9.55 per pound.
Despite record-high prices, consumer demand for beef has remained remarkably strong.
USDA Meat Forecast For 2027
The USDA is forecasting even less beef production over the next two years as America's cattle herd remains historically tight.
In its latest World Agricultural Supply and Demand Estimates report, USDA lowered its 2026 beef production forecast by 150 million pounds and trimmed another 185 million pounds from its 2027 outlook. Officials say fewer cattle being marketed and lighter carcass weights are behind the reductions.
Meanwhile, chicken production is headed in the opposite direction. USDA increased its forecast for both this year and next, saying poultry producers are expanding because of strong profit margins.
Pork production was adjusted only slightly lower, while turkey production saw little change overall.
Despite the shifts among species, total U.S. meat production is expected to remain nearly unchanged over the next two years.
REFERENCE: https://meatingplace.com/less-beef-more-chicken-in-usdas-2026-27-forecast/
Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com
Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
 
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they hear details on EID Tags, rules and regs.  Plus fall feeder cattle prices, market reports, the latest cattle industry news and lots more of the cow stuff on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Why Electronic Identification (EID) Tags Are Becoming Essential For Modern Cattle Operations
Electronic Identification (EID) tags are quickly becoming one of the most valuable tools available to today's beef producers. Whether you operate a commercial cow-calf herd, stocker operation, feedlot, or seedstock program, RFID technology helps improve cattle recordkeeping, herd health management, traceability, and overall profitability.
As cattle producers continue adopting precision livestock management, EID tags provide faster, more accurate data collection while eliminating many of the errors associated with handwritten records.
What Are Electronic Identification (EID) Tags
Electronic Identification (EID) tags, also known as RFID cattle tags, contain a unique 15-digit identification number assigned to each individual animal. Think of it as a permanent identification number that stays with the animal for life.
Unlike traditional visual ear tags, RFID tags communicate electronically with compatible readers. Because the technology is passive, no batteries are required. When scanned, the RFID chip instantly transmits the animal's identification number to a handheld reader, panel reader, scale head, or herd management software.
This technology allows producers to quickly record:
Individual animal identification
Vaccination history
Deworming records
Breeding dates
Pregnancy status
Weaning weights
Performance data
Treatment history
Marketing information
Understanding USDA 840 Tags vs. Manufacturer RFID Tags
Many producers recognize official USDA EID tags by their 840 prefix.
The first three digits identify the country of origin.
840 = United States Official Identification
Official 840 tags require a Premises Identification Number (PIN) for purchase.
These tags are commonly used for interstate movement and animal disease traceability.
Many cattle operations also use manufacturer-coded RFID tags that function exactly the same but do not require a PIN. For example, ALLFLEX manufacturer-coded tags begin with the prefix 982.
Both provide reliable electronic identification for herd management.
Choosing The Right RFID Equipment
Selecting the proper RFID system starts with choosing tags, readers, and applicators designed to work together.
ALLFLEX, a leader in livestock identification technology for more than three decades, offers:
Official USDA 840 RFID tags
Manufacturer-coded RFID tags
Matched visual and electronic tag sets
Tissue Sampling Units (TSU)
Handheld RFID readers
Panel readers
Mobile connectivity through the ALLFLEX CONNECT app
Proper tag placement and using the correct applicator are essential for maximizing tag retention and long-term performance.
Click HERE for Allflex Tagging Products
Click HERE to order products
Click HERE for latest USDA Tagging Rules and Requirements
Feeder Cattle Sale Dates & Deadlines
July 13 - 15: Western Video Market Silver Legacy Sale
July 17: Superior Livestock Auction Video Royale Video Deadline
July 20: Northern Livestock Video Market Summer Time Classic
July 23: Western Video Market Little America Consignment Deadline
July 27 - 31: Superior Livestock Auction Video Royale Sale
July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline
Featured Experts in the Cattle Industry
David McElhaney - ALLFLEX ID Infrastructure Specialist, Merck Animal Health
https://www.cattletags.com/
Follow On Facebook: @AllflexNA
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
American Gelbvieh Association: https://gelbvieh.org/
EquineMarket.Com: https://www.equinemarket.com/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
LivestockMarket.Com: https://www.livestockmarket.com/
RanchChannel.Com: https://ranchchannel.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Sire Buyer: https://www.sirebuyer.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/