How To Utilize Technology & Genetics To Market Bulls | Ranch It Up Radio Show & Podcast

It’s The Ranch It Up Radio Show! Join me - Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how Jorgensen Land & Cattle utilized the latest technology along with genetics from the past to market bulls. Plus tariff and trade updates, how the DLCC Ranch uses South Devon genetics, cattle market recaps and a whole lot more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Jorgensen Land & Cattle Uses The Latest Technology To Provide Angus Bulls

Marketing bulls today requires more than just good cattle—it takes innovation. By combining advanced genetics with modern technology, seedstock producers can reach more buyers, offer more confidence, and drive better results.

Jorgensen Land & Cattle of South Dakota leads the industry by blending data, genetics, and digital tools to deliver top-quality Angus bulls.

Genomic Testing Adds Confidence

Jorgensen uses genomic-enhanced EPDs to improve accuracy in traits like calving ease, growth, and carcass merit. Ultrasound technology adds insight into muscle and marbling, helping customers choose with confidence.

Digital Tools Expand Reach

With online sales, bull videos, and interactive catalogs, Jorgensen connects with buyers nationwide. Their presence on digital bidding platforms makes bull shopping convenient and accessible.

Customer Support Builds Loyalty

Every bull comes with personalized guidance. Jorgensen helps match genetics to herd goals and tracks results to ensure long-term success for their customers.

The Bottom Line

Tech and genetics work hand-in-hand to create trust and drive sales. Producers like Jorgensen show that marketing bulls today means going beyond tradition—offering performance, predictability, and ease.

DLCC Ranch Committed To South Devon Genetics

Located in Minnesota, DLCC Ranch has made a name for itself as a premier source for South Devon cattle—a breed prized for docility, marbling, and maternal traits. By pairing strong genetics with modern marketing tools, DLCC Ranch has become a trusted source for commercial and seedstock buyers alike.

Emphasis on Proven Genetics

DLCC Ranch focuses on elite South Devon bulls with proven bloodlines. Through careful selection and breeding, the ranch produces cattle that perform well in diverse conditions—offering traits such as:

Superior feed efficiency
Excellent maternal ability
High carcass quality

Their bulls are backed by genomic testing and performance data, giving buyers the confidence to invest in long-term success.

Digital Marketing & Online Sales Tools

DLCC Ranch leverages modern digital tools to market their bulls across the country:

Professional photos and videos highlight conformation and structure.
Online sale catalogs provide EPDs, pedigrees, and individual performance data.
Integration with online bidding platforms allows buyers to participate remotely, expanding the ranch’s reach well beyond Minnesota.

This digital presence not only boosts visibility but also provides an efficient, transparent buying process for customers.

Personalized Service & Repeat Buyers

DLCC Ranch sets itself apart by offering personalized consultations to help match the right bull to each operation. They understand their clients’ goals—whether it's improving carcass traits, adding maternal strength, or increasing docility in the herd.

This dedication to service has earned them a strong base of repeat customers, a key indicator of trust and satisfaction.

A Modern Approach to Bull Marketing

To stand out in today’s marketplace, producers must do more than raise good bulls—they must market smart. DLCC Ranch’s commitment to South Devon genetics and use of modern tools shows how combining tradition with innovation can build a stronger future—for cattlemen and customers alike.

Cattle Industry News

Trump’s Tariffs Trigger Chinese Retaliation, Impacting U.S. Meat Exports

President Donald Trump ordered new tariffs on Chinese goods, raising total duties to 104% starting Wednesday in response to China’s retaliation against earlier U.S. measures. In return, China imposed steep tariffs on U.S. meat—56% on beef and 81% on pork—effective Thursday, according to the U.S. Meat Export Federation. This move threatens a major market, as China and Hong Kong were the third-largest U.S. pork buyers at $1.14 billion and the second-largest for beef at nearly $2 billion last year. Meanwhile, Mexico—America’s top pork buyer—has not yet responded to separate U.S. tariffs outside the USMCA agreement.

Reference: https://www.meatingplace.com/Industry/News/Details/118621

RanchChannel.com: Your Hub for Futures Markets & New Listings

Futures Markets at Your Fingertips

RanchChannel.com is your go-to source for up-to-date futures markets. Stay informed on critical market data for Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. We provide real-time information powered by DTN, with a potential delay of up to 10 minutes. Click here for more details and access the latest futures market trends.

Upcoming Cattle Sales & Events You Can’t Miss

Stay ahead of the curve with our comprehensive list of upcoming livestock auctions and sales events on RanchChannel.com:

DLCC Ranch: April 19, 2025
Jorgensen Land & Cattle: April 21, 2025
Wilson Angus: April 28, 2025
World Famous Miles City Bucking Horse Sale: May 15–18, 2025

Don’t miss out on these exciting events! Mark your calendars and stay connected with RanchChannel for all the latest updates.

Latest Bull Sale Results

Want to stay updated on bull sale results? Click here for the latest Bull Sale Results, including historical data to help guide your next purchase.

https://ranchchannel.com/category/past-bull-production-sales-archive/

Featured Experts in the Cattle Industry

Cody Jorgensen – Jorgensen Land & Cattle
https://jorgensenfarms.com/

Follow on Facebook:@JorLandCat

Lane Giess – DLCC Ranch
https://www.dlccranch.com/sale

Follow on Facebook:@DLCCRanch

Mark Vanzee – Livestock, Equine, & Auction Time Expert
https://www.auctiontime.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime

Kirk Donsbach – Financial Analyst at StoneX
https://www.stonex.com/
Follow on Facebook: @StoneXGroupInc

Shaye Koester – Host of Casual Cattle Conversation
https://www.casualcattleconversations.com/
Follow on Facebook: @cattleconvos

Contact Us with Questions or Concerns

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Discover the Heart of Rural America with Tigger & BEC

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/