Ranch It Up Radio Show & Podcast
Ranching, Cattle, Cowboys, Rodeo, Markets, and the Western Way of Life. Hosts Tigger & BEC, Jeff Erhardt and Rebecca Wanner, focus on Rural America. Heard on SiriusXM RFD-TV Rural Radio, Public AM/FM Radio, as a Podcast or YouTube. Tigger & BEC represent the Working Ranch world, providing the cowboys, cowgirls & successful farmers with the knowledge needed to bring high-quality beef to your table for dinner.
Ranching, Cattle, Cowboys, Rodeo, Markets, and the Western Way of Life. Hosts Tigger & BEC, Jeff Erhardt and Rebecca Wanner, focus on Rural America. Heard on SiriusXM RFD-TV Rural Radio, Public AM/FM Radio, as a Podcast or YouTube. Tigger & BEC represent the Working Ranch world, providing the cowboys, cowgirls & successful farmers with the knowledge needed to bring high-quality beef to your table for dinner.
Ranching, Cattle, Cowboys, Rodeo, Markets and the Western Way of Life
Rural America is the center stage of
Hosted by Award-Winning broadcaster
Jeff ’Tigger’ Erhardt & the Boss Lady Rebecca Wanner ’BEC’!
Every week Tigger & BEC and the “Ranch It Up” crew dig into the latest news in ranching, cattle, farming, food, cowboys, rodeo, and markets,
and share insights into the Western way of life.
Guests from all sectors of animal and food production divulge tips, ideas, strategies and along with humorous stories of those people who live at the end of dirt roads.
This talented couple, are each PRCA-certified members with titles including Professional Rodeo Announcer and Music Directors; aiding in the production of top-notch rodeos and offering play by play to interviews, and more.
Both Tigger & BEC were raised on multi-generational ranches,
and continue to ranch to this day.
This duo relates and engages with Rural America in all aspects simply because...
Tigger & BEC Live This Western Lifestyle.
Call or Text your questions, comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
Learn more about Jeff ’Tigger’ Erhardt & Rebecca Wanner aka ’BEC’ here: TiggerandBEC.com
Tigger & BEC are available for hire on numerous avenues. From business and communications consulting to sales management and Tigger is a licensed auctioneer. They are also known as excellent public speakers, emcees, and entertainers sharing humorous stories to acting as the host couple for your event or convention. Contact today for a media kit!
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #catchBECifyoucan
Episodes

Nov 2, 2025
Nov 2, 2025
27 min
It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they deep dive into imported beef, current market demand, and beef production. Corbitt Wall comes in on this one. Plus, market reports, upcoming sales and lots more on this all-new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 261
Corbitt Wall Shares The Current Beef Market Status, How Imports Could Affect Beef & Trump’s Comments
Corbitt Wall of DV Auction & The National Beef Wire shares a history of the demand for beef by the consumer along with breaking down the potential for beef imports from Argentina. Plus, the how and why of President Trump’s comments about beef trade and imports.
You can listen each day to the Feeder Flash and hear Corbitt’s market analysis on the following platforms:
National Beef Wire
DV Auction
Feeder Flash on YouTube
Featured Experts in the Cattle Industry
Corbitt Wall – DV Auction, National Beef Wire
https://www.dvauction.com/
https://www.nationalbeefwire.com/Follow on Facebook: @NationalBeefWireDVAuction
Follow on Facebook: @DVAuction
Mark Vanzee – Livestock, Equine, & Auction Time Experthttps://www.auctiontime.com/https://www.livestockmarket.com/https://www.equinemarket.com/Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneXhttps://www.stonex.com/Follow on Facebook: @StoneXGroupInc
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
Allied Genetic Resources: https://alliedgeneticresources.com/
American Gelbvieh Association: https://gelbvieh.org/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
Medora Boot: https://medoraboot.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Superior Livestock Auctions: https://superiorlivestock.com/
Transova Genetics: https://transova.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/
Wulf Cattle: https://www.wulfcattle.com/
Nov 2, 2025
27 min

Oct 31, 2025
Oct 31, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Agriculture Secretary Brooke Beef Packer Concentration Is The Problem
Agriculture Secretary Brooke Rollins said in a television interview that concentration in the beef packing industry needs to be addressed, called Brazilian ownership a “major issue” in the sector and suggested smaller processors produce “healthier” food.
In a Fox News appearance, she discussed issues of ground beef prices, imports and U.S. herd size. “Is there something that needs to be done about the processors?” host Will Cain asked in a followup question.
“One hundred percent, yes, when you have four major processors, two owned by the Brazilians,” Rollins replied, holding up two fingers in a V, “so half of that is not even American owned. You have a major issue when they are processing 85% of the beef in America. We have to decentralize, deregulate, invest in and incentivize smaller processors.
REFERENCES: https://meatingplace.com/rollins-says-beef-packer-concentration-is-100-a-problem/
USDA’S Cattle Plan
The U.S. The Department of Agriculture revealed a plan on Oct. 22, 2025, to “fortify” the American beef industry, strengthen ranches, rebuild capacity and lower costs for consumers. It includes a USDA-DOA Grazing Action Plan, Consumer Transparency, and to Build Demand Alongside Domestic Supply.
For the complete breakdown of the action plan, click HERE.
REFERENCE: https://www.thefencepost.com/news/usda-cattle-plan-ag-agency-unveils-plan-to-reinvigorate-cattle-industry/
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
Oct 31, 2025
3 min

Oct 26, 2025
Oct 26, 2025
27 min
It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they hear the latest reactions to potential imports of Argentine Beef. Plus, part 2 of genomically testing the cow herd and when it comes to nutrition, don’t forget about the bulls. Plus, market reports, upcoming sales and lots more on this all-new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 260
Cattle & Producer Groups React To Potential Imports of Argentine Beef
Last Sunday President Donald Trump said the United States could purchase Argentinian beef in an attempt to bring down prices for American consumers. This sparked immediate reaction from our cattle associations and organizations.Reference: https://apnews.com/article/beef-argentina-us-consumers-prices-f7fadbe1b3fef4646f9c3623f901209a
National Cattlemen's Beef Association (NCBA) Reaction To Argentine Beef
NCBA's family farmers and ranchers have numerous concerns with importing more Argentinian beef to lower prices for consumers. This plan only creates chaos at a critical time of the year for American cattle producers, while doing nothing to lower grocery store prices," said NCBA CEO Colin Woodall. "Additionally, Argentina has a deeply unbalanced trade relationship with the U.S. In the past five years Argentina has sold more than $801 million of beef into the U.S. market. By comparison, the U.S. has sold just over $7 million worth of American beef to Argentina. Argentina also has a history of foot-and-mouth disease, which if brought to the United States, could decimate our domestic livestock production.
REFERENCE: https://www.nationalbeefwire.com/ncba-argentinian-beef-import-plan-harms-u-s-cattle-producers
United States Cattlemen’s Association (USCA) Reaction To Argentine Beef
The current price of beef on grocery store shelves reflects the true, inflation-adjusted cost of raising cattle in America today. Already this year, the U.S. has imported more than 1.26 million metric tons of beef, primarily from Australia, Canada, Brazil, Mexico, and New Zealand. Increasing imports under current rules ultimately benefits foreign suppliers and multinational packers, while putting U.S. ranchers on the losing end and depriving American consumers of honest transparency at the meat counter.
REFERENCE: https://www.nationalbeefwire.com/usca-comments-on-president-trump-s-remarks-regarding-beef-prices-and-proposed-imports-from-argentina
R-Calf USA Reaction To Argentine Beef
Global packers are importing beef from about 20 different countries, including Argentina, and because we do not have a mandatory country-of-origin labeling law for beef, the global packers do not need to reduce the price of imported product compared to domestic product. This negates any theoretical benefit of using more imports to drive down domestic beef prices. We urge the president to manage imports, restore mandatory country-of-origin labeling for beef, and put an end to the monopolistic control that packers and retailers have over our beef supply chain. Doing so will incentivize America’s ranchers to rebuild and expand the U.S. herd to meet our national security needs and ensure that consumer beef prices are determined by competitive market forces.
REFERENCE: https://www.nationalbeefwire.com/statement-on-plan-to-increase-argentine-beef-imports
Fall Bull Nutrition From Westway Feed Products
Nutritional balance is a cornerstone of herd health and productivity. According to Dr. Kelly Sanders of Westway Feed Products, deficiencies often go unnoticed until performance suffers.
Signs Of Nutritional Deficiencies In Cattle
Poor Body Condition: Thin cows, visible ribs, or weak muscling.
Reduced Fertility: Open cows, delayed cycling, or poor conception rates.
Coat and Hoof Issues: Rough hair coats, brittle hooves, or slow shedding.
Growth Challenges in Calves: Reduced weight gains or uneven growth patterns.
How To Correct Deficiencies
Forage Testing: Identify nutrient gaps in hay and pasture.
Targeted Supplementation: Provide liquid or block supplements to balance protein, energy, and minerals.
Management Adjustments: Ensure adequate feed availability during high-demand stages such as lactation and breeding.Dr. Sanders emphasizes that proactive nutrition not only boosts herd performance but also maximizes returns on investment in genetics.
Ideal Beef Genetics: The Power Of Genomics In The Cow Herd
The Science of Selection
With GEPDs from the Ideal Beef Evaluation, selecting replacement females becomes a science, not an art. Using 15 different traits, and custom indexes that combine and simplify them, phenotype and pedigree are no longer the only tools at your disposal to guide the future of your herd.
Prove Your Pedigree
Genotyping your herd with IBG allows parentage verification so you know where your herd comes from. All Herd and AI sires available from Jorgensen Land and Cattle are genotyped and available for sire match, and all of your genotyped females will match with their progeny.
The Power of Genomic Analytics
Visualize Your Results
Enrolling your cattle in the IBG service gives you access to AgBoost, a revolutionary technology that turns confusing genomic results into easy to understand visualizations. This allows you to cut through the clutter and focus on your herd's future.
Matings Made Easy
Females enrolled in IBG are eligible for breeding suggestions powered by industry leading analytics. You pick your desired breeding outcomes, and your females will be analyzed next to Jorgensen Land and Cattles 5000+ Herd and AI sire battery, ensuring the bulls you turn out are the best for your herd's future.
Enroll Cow Herd In Genomic Testing With Jorgensen Land & Cattle
Gather Tissue Samples: TSU’s and Collectors are available at no charge upon request
Send Samples & Data: We handle ordering test, shipping samples & delivery of results
Review Your Results: Evaluation results are loaded into your AgBoost Profile, so you are sure to have the most up to date & accurate GEPD’s at your disposal
Select Your Females: Use your herd’s genomics to pick the best females to keep
Select Your Bulls: We work with you to determine the breeding outcomes best for your herd and pick bulls that best meet those needs
Featured Experts in the Cattle Industry
Dr. Kelly Sanders – Westway Feed Products
https://westwayfeed.com/Follow on Facebook: @WestwayFeed
Larry Gran – Jorgensen Land & Cattle
https://jorgensenfarms.com/
Follow on Facebook: @JorLandCat
Mark Vanzee – Livestock, Equine, & Auction Time Experthttps://www.auctiontime.com/https://www.livestockmarket.com/https://www.equinemarket.com/Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneXhttps://www.stonex.com/Follow on Facebook: @StoneXGroupInc
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
Allied Genetic Resources: https://alliedgeneticresources.com/
American Gelbvieh Association: https://gelbvieh.org/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
Medora Boot: https://medoraboot.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Superior Livestock Auctions: https://superiorlivestock.com/
Transova Genetics: https://transova.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/
Wulf Cattle: https://www.wulfcattle.com/
Oct 26, 2025
27 min

Oct 24, 2025
Oct 24, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
American Cattle Ranchers & Agricultural-State Republicans Express Concerns Over Argentine Beef Import Plans
President Donald Trump on Wednesday defended his record on behalf of American cattle ranchers as he faced criticism from beef producers and agricultural-state Republicans over his proposal to purchase beef from Argentina.
"The Cattle Ranchers, who I love, don’t understand that the only reason they are doing so well, for the first time in decades, is because I put tariffs on cattle coming into the United States, including a 50% Tariff on Brazil," Trump wrote. "They also have to get their prices down, because the consumer is a very big factor in my thinking, also!"
REFERENCES:
https://www.dtnpf.com/agriculture/web/ag/columns/washington-insider/article/2025/10/22/ag-secretary-plugs-3-billion-aid
https://www.reuters.com/world/us/trump-urges-us-cattle-ranchers-lower-prices-2025-10-22/
https://www.newsweek.com/argentina-donald-trump-beef-money-bailout-cattle-ranchers-10922051
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
Oct 24, 2025
3 min

Oct 19, 2025
Oct 19, 2025
27 min
It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they discover where there is a 4-year guarantee on breeding bulls, welcome Birch Creek Angus. Plus, market reports, the latest news, and lots more on this all-new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 259
Birch Creek Angus 4-Year Bull Guarantee
At Birch Creek Angus, we believe if we can’t stand 100% behind our bulls, neither should you. That’s why we proudly offer a 4-Year Guarantee on every bull sold—because buying a breeding bull is a major genetic investment in your cowherd and deserves the highest level of protection.
What Our 4-Year Guarantee Covers
When you purchase a Birch Creek Angus bull, you’re backed by one of the strongest guarantees in the beef cattle industry. We stand behind our bulls against:
Feet and structural issues
Fertility concerns
Unexpected accidents beyond your control
This guarantee applies to the original bull purchaser under standard beef cattle breeding practices and normal management conditions.
Your Responsibility As A Bull Buyer
While we back our bulls with confidence, it’s the purchaser’s responsibility to maintain and manage the bull properly. If any issue arises, contact Birch Creek Angus within 7 days of discovery so we can address the situation promptly. We want to be the first call you make if there’s ever a problem.
Why Choose Birch Creek Angus Genetics
Profitability and sustainability drive every decision we make at Birch Creek Angus. Our cattle are bred to perform in the high desert environment and deliver long-term value for ranchers by leaving behind productive, fertile daughters.
We run our registered Angus herd alongside our commercial cows, ensuring that only the most practical, efficient, and productive genetics make the cut. Our bulls must:
Breed back on time
Wean a high percentage of their body weight
Deliver long-lasting maternal value
Invest With Confidence in Birch Creek Angus
With Birch Creek Angus, you’re not just buying a bull—you’re investing in genetics backed by a proven program and a 4-Year Guarantee. Our mission is to give cattle producers the tools they need to move forward, stay profitable, and build sustainable cowherds.
Featured Experts in the Cattle Industry
Logan Sampson – Birch Creek Angus
Aaron Tenney - Birch Creek Angus
https://www.birchcreekangus.com/
Follow on Facebook: @rubyvalleybulls
Mark Vanzee – Livestock, Equine, & Auction Time Experthttps://www.auctiontime.com/https://www.livestockmarket.com/https://www.equinemarket.com/Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneXhttps://www.stonex.com/Follow on Facebook: @StoneXGroupInc
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
Allied Genetic Resources: https://alliedgeneticresources.com/
American Gelbvieh Association: https://gelbvieh.org/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
Medora Boot: https://medoraboot.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Superior Livestock Auctions: https://superiorlivestock.com/
Transova Genetics: https://transova.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/
Wulf Cattle: https://www.wulfcattle.com/
Oct 19, 2025
27 min

Oct 17, 2025
Oct 17, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
EPISODE 103 DETAILS
The Cattlemen’s Beef Board Sets $38.1M Budget
Beef promotion, consumer information, foreign marketing, producer communication and research will be among the top fiscal priorities for the Cattlemen’s Beef Board (CBB) in fiscal 2026.
The organization that also manages the Beef Checkoff program is committing a total of $38.1 million to support the industry through a plan that also includes funding for 14 grant proposals, the group announced. The 2026 fiscal plan also includes: $25.1 million to the National Cattlemen’s Beef Association, $7.9 million to the U.S. Meat Export Federation (USMEF) and $1.8 million to the Cattlemen’s Beef Board.
The CBB’s fiscal 2026 budget for the fiscal year that started Oct. 1 remains subject to USDA approval.
REFERENCES:
https://meatingplace.com/cattlemens-group-sets-38-1m-budget-plan-for-fy2026/?utm_source=omeda&utm_medium=email&utm_cid=1103020073&utm_campaign=MTGMCD251015004&utm_date=20251015-1300
Trade Relations Between China & The U.S. Take Serious Turn
The ongoing trade issues between the United States and China are heating up as recent tariff announcements move closer to implementation. President Trump says he may end some trade relationships with China in light of the trading partner’s refusal to buy soybeans from U.S. farmers. China is the world’s largest importer of soybeans, but recently cut its purchase of U.S. soybeans after the imposition of 100% tariffs on Chinese-made goods on Nov. 1 or sooner. The trade dispute between the two superpowers have been strained since this spring after China did not renew operational permits of U.S. beef processing facilities, which have severely hampered shipments of U.S. beef products into China.
REFERENCE: https://meatingplace.com/trade-relations-between-u-s-china-take-serious-turns/?utm_source=omeda&utm_medium=email&utm_cid=1103020073&utm_campaign=MTGMCD251015004&utm_date=20251015-1300
Kansas Cattle Thefts
With the continued surge in cattle prices, cattle thefts are also on the rise. Pawnee County, Kansas was the next location to get hit. And just one month ago in Cowley County Kansas, 30 head came up missing. If you see any suspicious activity, report it to your state department of agriculture and the local sheriff’s office.
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
Oct 17, 2025
3 min

Oct 12, 2025
Oct 12, 2025
27 min
It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they find out exactly what the cow herd needs for bulls. Dialing genetics in with genomically testing the cow herd. Plus, market & sale reports, news and lots more on this all-new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Ideal Beef Genetics: The Power Of Genomics In The Cow Herd
The Science of Selection
With GEPDs from the Ideal Beef Evaluation, selecting replacement females becomes a science, not an art. Using 15 different traits, and custom indexes that combine and simplify them, phenotype and pedigree are no longer the only tools at your disposal to guide the future of your herd.
Prove Your Pedigree
Genotyping your herd with IBG allows parentage verification so you know where your herd comes from. All Herd and AI sires available from Jorgensen Land and Cattle are genotyped and available for sire match, and all of your genotyped females will match with their progeny.
The Power of Genomic Analytics
Visualize Your Results
Enrolling your cattle in the IBG service gives you access to AgBoost, a revolutionary technology that turns confusing genomic results into easy to understand visualizations. This allows you to cut through the clutter and focus on your herd's future.
Matings Made Easy
Females enrolled in IBG are eligible for breeding suggestions powered by industry leading analytics. You pick your desired breeding outcomes, and your females will be analyzed next to Jorgensen Land and Cattles 5000+ Herd and AI sire battery, ensuring the bulls you turn out are the best for your herd's future.
Enroll Cow Herd In Genomic Testing With Jorgensen Land & Cattle
Gather Tissue Samples: TSU’s and Collectors are available at no charge upon request
Send Samples & Data: We handle ordering test, shipping samples & delivery of results
Review Your Results: Evaluation results are loaded into your AgBoost Profile, so you are sure to have the most up to date & accurate GEPD’s at your disposal
Select Your Females: Use your herd’s genomics to pick the best females to keep
Select Your Bulls: We work with you to determine the breeding outcomes best for your herd and pick bulls that best meet those needs
Crawford Livestock Makes History: 39 Barn, 25 State & 13 National Records
Crawford Livestock Market made history with a blockbuster sale that broke 39 barn records, 25 state records, and 13 national records—one of the greatest livestock sales ever held. Nearly half of all barn record categories were reset, including top prices for 3–8 weights, with multiple all-time highs.
Featured Experts in the Cattle Industry
Larry Gran – Jorgensen Land & Cattle
https://jorgensenfarms.com/
Follow on Facebook: @JorLandCat
Mark Vanzee – Livestock, Equine, & Auction Time Experthttps://www.auctiontime.com/https://www.livestockmarket.com/https://www.equinemarket.com/Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneXhttps://www.stonex.com/Follow on Facebook: @StoneXGroupInc
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
Allied Genetic Resources: https://alliedgeneticresources.com/
American Gelbvieh Association: https://gelbvieh.org/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
Medora Boot: https://medoraboot.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Superior Livestock Auctions: https://superiorlivestock.com/
Transova Genetics: https://transova.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/
Wulf Cattle: https://www.wulfcattle.com/
Oct 12, 2025
27 min

Oct 10, 2025
Slow Beef Cattle Herd Rebuilding In 2025
Oct 10, 2025
Oct 10, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Slow Beef Cattle Herd Rebuilding In 2025
The Slow Cattle Cycle Of 2025
Cattle producers, consumers, and policymakers are all asking the same questions: How high will cattle prices go, when will they peak, and what happens next? The reality is that the cattle cycle remains uncertain, with no clear sign yet of a bottom in herd inventories or a timeline for rebuilding.
Through the first three quarters of 2025, there’s been no strong evidence of heifer retention. The mid-year Cattle Report showed the lowest beef replacement heifer inventory on record, and the 2025 U.S. calf crop is projected to be the smallest since 1941. Feeder cattle supplies outside of feedlots are also at historic lows.
While beef cow slaughter is down roughly 40% since 2022, stabilizing the herd, limited replacement heifers — down about 27% from the 2017 peak — mean herd growth in 2026–2027 will be slow.
Experts project cattle prices to keep climbing into 2026 and possibly beyond, with a gradual peak and sustained strength through the decade. A sharp drop appears unlikely, but the pace of herd rebuilding and heifer retention will determine how the market unfolds.
Bottom line: The U.S. beef industry is on a slow rebuild, and cattle prices are expected to remain historically high for years to come.
REFERENCES:
https://meatingplace.com/the-slow-cattle-cycle-timeline-peel/
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@AxiotaAnimalHealth
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
Oct 10, 2025
3 min

Oct 5, 2025
Oct 5, 2025
27 min
It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they look into rebuilding the U.S. Cow herd. Plus, should we keep heifers or sell heifers and consumer demand for beef. They cover it all on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
USDA’S Plan To Rebuild The Nation's Beef Cow Herd
The USDA is developing a plan to rebuild the nation's historically low beef cattle herd but will not produce direct payments to producers, according to Secretary Brooke Rollins. Rollins said “We have no current plants to offer any payment to beef producers. The government getting involved can completely distort the markets. No plan is even under consideration to insert ourselves through payments into the beef cattle industry.” Unquote. Instead, USDA’s strategy will emphasize expanding access to working lands and developing risk-mitigation tools. Rollins said more details will be released in mid-October.
Justin Tupper, Owner/Operator of St. Onge Livestock in St. Onge, South Dakota and President of the U.S. Cattlemen’s Association shares his insight on retaining heifers vs. selling heifers and what producers need to look for in the year(s) to come.
Featured Experts in the Cattle Industry
Justin Tupper – St. Onge Livestock, U.S. Cattlemen’s Association
https://uscattlemen.org/
https://www.stongelivestock.com/
Follow on Facebook: @USCattlemens
Follow on Facebook: @StOngeLivestock
Mark Vanzee – Livestock, Equine, & Auction Time Experthttps://www.auctiontime.com/https://www.livestockmarket.com/https://www.equinemarket.com/Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneXhttps://www.stonex.com/Follow on Facebook: @StoneXGroupInc
Shaye Wanner – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
Allied Genetic Resources: https://alliedgeneticresources.com/
American Gelbvieh Association: https://gelbvieh.org/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
Medora Boot: https://medoraboot.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Superior Livestock Auctions: https://superiorlivestock.com/
Transova Genetics: https://transova.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/
Wulf Cattle: https://www.wulfcattle.com/
Oct 5, 2025
27 min

Oct 3, 2025
Oct 3, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Cattle Anthrax In North Dakota & USDA Farm Expenses
More Anthrax In North Dakota
Last weekend, the state of North Dakota confirmed its second case of anthrax this year in a beef cattle herd in Stark County, according to the state veterinarian’s office.
North Dakota State Veterinarian Dr. Ethan Andress urged producers in counties with past cases to consult veterinarians about vaccination and to be alert for unusual livestock deaths. He emphasized that effective vaccines are available but require more than a week to build immunity, with boosters needed annually for continued protection.
North Dakota Agriculture Commissioner Doug Goehring noted that while anthrax occurs most often in northeastern, southeastern, and south-central North Dakota, it has been detected across nearly every part of the state. A few cases are typically reported each year, though some outbreaks have been much larger, such as in 2005 when more than 500 livestock deaths were confirmed.
REFERENCES: https://www.ksjbam.com/2025/09/29/another-case-of-anthrax-confirmed-in-north-dakota/
https://www.rrfn.com/2025/09/29/more-anthrax-in-nd/
USDA Addresses Farm Expenses
Earlier in the week, in Kansas City at the Agriculture Outlook Forum, U.S. Secretary of Agriculture Brooke L. Rollins spoke on the current state of the farm economy in the United States and addressed the ways President Trump is supporting American agriculture. U.S. farm production inputs are significantly more costly than four years ago, putting pressure on farmers' bottom line. Between 2020 and now, seed expenses have increased 18%, fuel and oil expenses increased 32%, fertilizer expenses increased 37%, and interest expenses increased by a whopping 73%. Additionally, labor costs increased 47% since 2020.
REFERENCES: https://www.nationalbeefwire.com/ag-secretary-rollins-announces-suite-of-actions-to-support-american-farmers
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@AxiotaAnimalHealth
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
Oct 3, 2025
3 min








