Ranch It Up Radio Show & Podcast
Ranching, Cattle, Cowboys, Rodeo, Markets, and the Western Way of Life. Hosts Tigger & BEC, Jeff Erhardt and Rebecca Wanner, focus on Rural America. Heard on SiriusXM RFD-TV Rural Radio, Public AM/FM Radio, as a Podcast or YouTube. Tigger & BEC represent the Working Ranch world, providing the cowboys, cowgirls & successful farmers with the knowledge needed to bring high-quality beef to your table for dinner.
Ranching, Cattle, Cowboys, Rodeo, Markets, and the Western Way of Life. Hosts Tigger & BEC, Jeff Erhardt and Rebecca Wanner, focus on Rural America. Heard on SiriusXM RFD-TV Rural Radio, Public AM/FM Radio, as a Podcast or YouTube. Tigger & BEC represent the Working Ranch world, providing the cowboys, cowgirls & successful farmers with the knowledge needed to bring high-quality beef to your table for dinner.
Ranching, Cattle, Cowboys, Rodeo, Markets and the Western Way of Life
Rural America is the center stage of
Hosted by Award-Winning broadcaster
Jeff ’Tigger’ Erhardt & the Boss Lady Rebecca Wanner ’BEC’!
Every week Tigger & BEC and the “Ranch It Up” crew dig into the latest news in ranching, cattle, farming, food, cowboys, rodeo, and markets,
and share insights into the Western way of life.
Guests from all sectors of animal and food production divulge tips, ideas, strategies and along with humorous stories of those people who live at the end of dirt roads.
This talented couple, are each PRCA-certified members with titles including Professional Rodeo Announcer and Music Directors; aiding in the production of top-notch rodeos and offering play by play to interviews, and more.
Both Tigger & BEC were raised on multi-generational ranches,
and continue to ranch to this day.
This duo relates and engages with Rural America in all aspects simply because...
Tigger & BEC Live This Western Lifestyle.
Call or Text your questions, comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
Learn more about Jeff ’Tigger’ Erhardt & Rebecca Wanner aka ’BEC’ here: TiggerandBEC.com
Tigger & BEC are available for hire on numerous avenues. From business and communications consulting to sales management and Tigger is a licensed auctioneer. They are also known as excellent public speakers, emcees, and entertainers sharing humorous stories to acting as the host couple for your event or convention. Contact today for a media kit!
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #catchBECifyoucan
Episodes

Apr 13, 2025
Apr 13, 2025
27 min
It’s The Ranch It Up Radio Show! Join me - Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how Jorgensen Land & Cattle utilized the latest technology along with genetics from the past to market bulls. Plus tariff and trade updates, how the DLCC Ranch uses South Devon genetics, cattle market recaps and a whole lot more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Jorgensen Land & Cattle Uses The Latest Technology To Provide Angus Bulls
Marketing bulls today requires more than just good cattle—it takes innovation. By combining advanced genetics with modern technology, seedstock producers can reach more buyers, offer more confidence, and drive better results.
Jorgensen Land & Cattle of South Dakota leads the industry by blending data, genetics, and digital tools to deliver top-quality Angus bulls.
Genomic Testing Adds Confidence
Jorgensen uses genomic-enhanced EPDs to improve accuracy in traits like calving ease, growth, and carcass merit. Ultrasound technology adds insight into muscle and marbling, helping customers choose with confidence.
Digital Tools Expand Reach
With online sales, bull videos, and interactive catalogs, Jorgensen connects with buyers nationwide. Their presence on digital bidding platforms makes bull shopping convenient and accessible.
Customer Support Builds Loyalty
Every bull comes with personalized guidance. Jorgensen helps match genetics to herd goals and tracks results to ensure long-term success for their customers.
The Bottom Line
Tech and genetics work hand-in-hand to create trust and drive sales. Producers like Jorgensen show that marketing bulls today means going beyond tradition—offering performance, predictability, and ease.
DLCC Ranch Committed To South Devon Genetics
Located in Minnesota, DLCC Ranch has made a name for itself as a premier source for South Devon cattle—a breed prized for docility, marbling, and maternal traits. By pairing strong genetics with modern marketing tools, DLCC Ranch has become a trusted source for commercial and seedstock buyers alike.
Emphasis on Proven Genetics
DLCC Ranch focuses on elite South Devon bulls with proven bloodlines. Through careful selection and breeding, the ranch produces cattle that perform well in diverse conditions—offering traits such as:
Superior feed efficiency
Excellent maternal ability
High carcass quality
Their bulls are backed by genomic testing and performance data, giving buyers the confidence to invest in long-term success.
Digital Marketing & Online Sales Tools
DLCC Ranch leverages modern digital tools to market their bulls across the country:
Professional photos and videos highlight conformation and structure.
Online sale catalogs provide EPDs, pedigrees, and individual performance data.
Integration with online bidding platforms allows buyers to participate remotely, expanding the ranch’s reach well beyond Minnesota.
This digital presence not only boosts visibility but also provides an efficient, transparent buying process for customers.
Personalized Service & Repeat Buyers
DLCC Ranch sets itself apart by offering personalized consultations to help match the right bull to each operation. They understand their clients’ goals—whether it's improving carcass traits, adding maternal strength, or increasing docility in the herd.
This dedication to service has earned them a strong base of repeat customers, a key indicator of trust and satisfaction.
A Modern Approach to Bull Marketing
To stand out in today’s marketplace, producers must do more than raise good bulls—they must market smart. DLCC Ranch’s commitment to South Devon genetics and use of modern tools shows how combining tradition with innovation can build a stronger future—for cattlemen and customers alike.
Cattle Industry News
Trump’s Tariffs Trigger Chinese Retaliation, Impacting U.S. Meat Exports
President Donald Trump ordered new tariffs on Chinese goods, raising total duties to 104% starting Wednesday in response to China’s retaliation against earlier U.S. measures. In return, China imposed steep tariffs on U.S. meat—56% on beef and 81% on pork—effective Thursday, according to the U.S. Meat Export Federation. This move threatens a major market, as China and Hong Kong were the third-largest U.S. pork buyers at $1.14 billion and the second-largest for beef at nearly $2 billion last year. Meanwhile, Mexico—America’s top pork buyer—has not yet responded to separate U.S. tariffs outside the USMCA agreement.
Reference: https://www.meatingplace.com/Industry/News/Details/118621
RanchChannel.com: Your Hub for Futures Markets & New Listings
Futures Markets at Your Fingertips
RanchChannel.com is your go-to source for up-to-date futures markets. Stay informed on critical market data for Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. We provide real-time information powered by DTN, with a potential delay of up to 10 minutes. Click here for more details and access the latest futures market trends.
Upcoming Cattle Sales & Events You Can’t Miss
Stay ahead of the curve with our comprehensive list of upcoming livestock auctions and sales events on RanchChannel.com:
DLCC Ranch: April 19, 2025
Jorgensen Land & Cattle: April 21, 2025
Wilson Angus: April 28, 2025
World Famous Miles City Bucking Horse Sale: May 15–18, 2025
Don’t miss out on these exciting events! Mark your calendars and stay connected with RanchChannel for all the latest updates.
Latest Bull Sale Results
Want to stay updated on bull sale results? Click here for the latest Bull Sale Results, including historical data to help guide your next purchase.
https://ranchchannel.com/category/past-bull-production-sales-archive/
Featured Experts in the Cattle Industry
Cody Jorgensen – Jorgensen Land & Cattlehttps://jorgensenfarms.com/
Follow on Facebook:@JorLandCat
Lane Giess – DLCC Ranchhttps://www.dlccranch.com/sale
Follow on Facebook:@DLCCRanch
Mark Vanzee – Livestock, Equine, & Auction Time Experthttps://www.auctiontime.com/https://www.livestockmarket.com/https://www.equinemarket.com/Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneXhttps://www.stonex.com/Follow on Facebook: @StoneXGroupInc
Shaye Koester – Host of Casual Cattle Conversationhttps://www.casualcattleconversations.com/Follow on Facebook: @cattleconvos
Contact Us with Questions or Concerns
Have questions or feedback? Feel free to reach out via:
Call/Text: 707-RANCH20 or 707-726-2420
Email: RanchItUpShow@gmail.com
Follow us: Facebook/Instagram: @RanchItUpShow
YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.
Discover the Heart of Rural America with Tigger & BEC
Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
https://tiggerandbec.com/
Industry References, Partners and Resources
For additional information on industry trends, products, and services, check out these trusted resources:
American Gelbvieh Association: https://gelbvieh.org/
Imogene Ingredients: https://www.imogeneingredients.com/
Allied Genetic Resources: https://alliedgeneticresources.com/
Westway Feed Products: https://westwayfeed.com/
Medora Boot: https://medoraboot.com/
Transova Genetics: https://transova.com/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Wrangler: https://www.wrangler.com/
Rural Radio Network: https://www.ruralradio147.com/
RFD-TV: https://www.rfdtv.com/
Wulf Cattle: https://www.wulfcattle.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/
Apr 13, 2025
27 min

Apr 11, 2025
Cow Calf Pairs Command High Prices
Apr 11, 2025
Apr 11, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
EPISODE 76 DETAILS
Cow Calf Pairs Command High Prices
Cow Calf Pairs Sell Well In Manhattan, Kansas
Manhattan Commission Company in Manhattan, Kansas selling cow calf pairs for $4,735 a pair.
Cow Calf Pairs Sell Well In San Saba, Texas
Jordan Livestock Auction sells Horned Hereford Pairs for $6,000 a pair
Cow Calf Pairs Sell Well In Groesbek, Texas
2025 Spring Heart of Texas Replacement Heifer Sale sold 46 Pairs - Golden Certified F1 Brangus for $5,800 a pair
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lots of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
Allied Genetic Resources
https://alliedgeneticresources.com/
@AlliedGeneticResources
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@AxiotaAnimalHealth
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
Apr 11, 2025
3 min

Apr 6, 2025
Apr 6, 2025
27 min
It’s The Ranch It Up Radio Show! Join me Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how Angus, Red Angus, Smokey and Buff colored calves all can receive the same premium. Plus news, markets and a whole lot of the cow stuff that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 231
Sustainable Beef: A Processing Plant Where Color Doesn’t Matter
New Beef Processing Plant With Competitive Fed Cattle Grid Premiums
The Red Angus Association of America (RAAA) recently showcased an innovative fed cattle grid pricing system at the NCBA Trade Show. This system, adopted by Sustainable Beef LLC, is set to transform the industry by offering competitive premiums for upper two-thirds Choice carcasses, regardless of hide color.
Angus, Red Angus & Charolais Cross Cattle Receive Same Premium
Tom Brink, RAAA CEO, announced that Sustainable Beef LLC, opening in April 2025 in North Platte, Nebraska, will implement a color-blind grid system, equally rewarding Red Angus, Black Angus, and smoky cattle. “This system levels the feeder calf market, allowing feedlots to confidently invest in Red Angus and black-hided cattle, knowing both will qualify for top premiums,” Brink said.
Kelly Smith, RAAA Director of Commercial Marketing, emphasized RAAA’s efforts to connect Red Angus producers with feedlots through its feeder cattle network. He highlighted that FCCP-tagged cattle will meet the Angus label’s genetic verification standards, ensuring seamless access to premium marketing opportunities.
Mark Nelson, Sustainable Beef’s Director of Cattle Procurement, reinforced the company’s commitment to sustainability and producer profitability. Sustainable Beef will provide an exceptional work environment and favor moderate carcass sizes, which naturally benefits Red Angus genetics.
The RAAA-Sustainable Beef collaboration represents a significant step forward in ensuring equitable market opportunities for all quality cattle. This initiative will drive profitability for producers while delivering high-quality beef to consumers.
For more details, visit RedAngus.org.
Cattle Industry News
JBS Sees Strong Demand Despite Challenges In The U.S. Cattle Cycle
According to JBS executives, JBS expects a more challenging US cattle supply scenario in 2025 compared to last year, when strong beef consumption and initiatives to improve commercial and operational efficiencies contributed to the performance of the US beef business unit.
Executives commented saying that the U.S. cattle cycle will likely be more challenging this year, regardless of the speed of herd replacement, specifically saying that JBS Beef North America's margins still have room to improve by 1% to 1.5% in 2025 due to the company's initiatives to improve commercial and operational efficiencies.
Robust demand continues to support the company's investments in expanding its US meat processing and prepared food facilities. In February, JBS announced $200 million in investments to expand its beef production facilities in Cactus, Texas, and Greeley, Colo.
In the other regions where JBS operates, demand for all animal proteins also remains strong.
RanchChannel.Com Now Has The Futures Markets & New Listings
Futures Markets
RanchChannel.com now has futures markets at your fingertips! Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. Information is provided by DTN and market information may be delayed by as much as 10 minutes. Click Here for more information!
UPCOMING SALES & EVENTS
Heartland Cattle Co.: April 7, 2025
DLCC Ranch: April 19, 2025
Jorgensen Land & Cattle: April 21, 2025
Wilson Angus: April 28, 2025
World Famous Miles City Bucking Horse Sale: May 15 - 18, 2025
BULL SALE REPORT & RESULTS
Click HERE for the latest Bull Sale Results
https://ranchchannel.com/category/past-bull-production-sales-archive/
FEATURING
Tom Brink
Red Angus Association of America
https://redangus.org/
https://www.facebook.com/RedAngusAssociationOfAmerica
Mark Vanzee
Livestock Market, Equine Market, Auction Time
https://www.auctiontime.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
@LivestockMkt
@EquineMkt
@AuctionTime
Kirk Donsbach: Stone X Financial
https://www.stonex.com/
@StoneXGroupInc
Shaye Koester
Casual Cattle Conversation
https://www.casualcattleconversations.com/
@cattleconvos
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Tigger & BEC Live This Western American Lifestyle.
Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
References
https://www.stonex.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
https://www.auctiontime.com/
https://gelbvieh.org/
https://www.imogeneingredients.com/
https://alliedgeneticresources.com/
https://westwayfeed.com/
https://medoraboot.com/
https://www.tsln.com/
https://transova.com/
https://axiota.com/
https://axiota.com/multimin-90-product-label/
https://jorgensenfarms.com/
https://ranchchannel.com/
https://www.wrangler.com/
https://www.ruralradio147.com/
https://www.rfdtv.com/
https://www.wulfcattle.com/#/?ranchchannel=view
https://www.cattlebusinessweekly.com/articles/new-fed-cattle-grid-for-red-angus/
https://hpj.com/2025/03/06/red-angus-members-host-grid-pricing-update/
https://www.meatingplace.com/Industry/News/Details/118479
Apr 6, 2025
27 min

Apr 4, 2025
Beef Sales To China Plummet
Apr 4, 2025
Apr 4, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Beef Sales To China Plummet
March 2025 Showed A Dramatic Drop Is Beef Sales To China
New data from the USDA revealed steep declines in beef sales to China following the expiration of trade licenses.
According to USDA/FAS data collected by USMEF, beef net sales to China for March 7-13 "plummeted" 92% from the previous week, and for March 14-20, they fell 97%. Overall through March 20, beef net sales to all countries are 43% lower than the previous four-week average.
Additional analysis from Steiner Consulting Group found that outstanding beef sales to China are 24% lower year over year.
The trade licenses, which were granted in the "Phase 1" trade deal with China in 2020, provide hundreds of U.S. meat plants with access to the Chinese market. However, following a 20% U.S. tariff on all Chinese exports, the Chinese Communist Party promised "strong, powerful countermeasures," which have included not only the expiring licenses, but also additional tariffs on exports of U.S. poultry (15%) and pork (10%). Trade licenses to pork and poultry processors were renewed.
According to FAS, China was the U.S.’ No. 3 agricultural export market in 2024, with $1.58 billion in beef, $1.11 billion in pork, and $490.11 million in poultry sales.
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lots of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
Allied Genetic Resources
https://alliedgeneticresources.com/
@AlliedGeneticResources
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@MultiminUSA
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
REFERENCES
https://www.meatingplace.com/Industry/News/Details/118501
Apr 4, 2025
3 min

Mar 30, 2025
Mar 30, 2025
27 min
It’s The Ranch It Up Radio Show! Join me Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how moving the ranch caused re-evaluation and refocusing to satisfy genetic goals. Plus news you need to know, market recaps not a whole lot of the cow stuff that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 230
CK Bar Ranch Re-Evaluates & Refocuses For Genetic Success & Cattle Industry News
CK Bar Ranch: Your Best Choice For Simmental & SimAngus Genetics
Selecting the Right Bull for Your Herd
Choosing the right bull is key to herd performance and profitability. CK Bar Ranch specializes in Simmental and SimAngus genetics, offering:
Longevity & Adaptability – Bulls that thrive in diverse conditions.
Easy-Calving & Strong Growth – Vigorous calves with fast weight gain.
Profitability – Genetics that boost your bottom line.
Proven Simmental & SimAngus Genetics
Located in Kadoka, South Dakota, CK Bar Ranch breeds cattle for commercial success:
Maternal Ability & High Growth – Strong, productive cows and fast-growing calves.
Superior Carcass Traits – High-quality beef for better market returns.
Raised on native grasses, our cattle are built for durability and efficiency.
Performance-Driven Simmental Bulls
With 40+ years of experience, our bulls excel nationwide, offering:
Exceptional Fertility & Growth – Reliable breeding and rapid weight gain.
Optimal Carcass Quality – Premium beef for maximum profits.
Hassle-Free Bull Purchases
We make buying bulls easy with:
Free Bull Boarding – Keep bulls at our ranch until breeding season.
Free Delivery – No extra cost for transportation.
Sale Details & Contact Information
Thank you for taking interest in our program and the home of real world genetics, ranch ready bulls! ~ Kelly & Amy Erickson
SALE DATE: Friday, April 4, 2025
SALE TIME: 2:00 PM MST
SALE LOCATION: St. Onge Livestock, St. Onge, South Dakota
ONLINE BIDDING: DVAuction
Cattle Industry News
Bird Flu Found In Sheep
According to the New York Times and Reuters, Highly Pathogenic Avian Influenza or Bird Flu, has infected a sheep in Northern England in what the government on Monday described as the first case of its kind reported anywhere in the world.
While avian influenza had already been detected in cattle and other mammals, including in the United States, the infection of a sheep will increase concern over the potential impact of the disease’s spread.
There have been cases among humans which have ranged in severity from no symptoms to, in rare cases, death. But there has not yet been any confirmed transmission between humans.
The virus is spread through contact with infected birds or other species, including through touching their droppings and bedding, although people can also catch the virus by killing or preparing infected poultry for cooking.
Avian flu has been detected in cattle in the United States, with the Centers for Disease Control reporting 41 cases and 989 dairy herds affected as of last Friday.
Experts say the risk of avian flu to the general public is very low.
Mexico Pushing For More Domestic Pork Facing Trade War
Mexico has become a huge importer of U.S. pork, but the government in Mexico City is now talking about self-sufficiency as trade tensions with Washington are about to intensify.
In a recent meeting with domestic producers, the Mexican Agriculture Minister pointed out that the country’s own pork sector only meets 53% of demand. Imports last year reached 1.4 million metric tons, a large majority from the neighboring United States.
President Donald Trump, in early February, threatened 25% tariffs on goods from Mexico and Canada, imposed taxes on large numbers of imports from both countries in early March and has vowed to tariff most other products on April 2. Canada has already retaliated against some U.S. products including chicken, while Mexico is poised to impose tariffs on exports including meats if the United States carries out its threat next week.
Pork demand has soared as Mexico has become more affluent. Last year, 38% of U.S. pork and pork variety meat exports went to Mexico. By value, exports to Mexico jumped 10% in 2024 to nearly $2.6 billion, more than the next two markets, China/Hong Kong and Japan combined. The value of U.S. pork exports to Mexico has more than doubled from $1.15 billion in 2020, and the USDA’s Foreign Agricultural Service projected further growth this year before trade policy disruptions.
Sustainable Beef Plant Comes To Nebraska
A crowd estimated at more than 1,200 people witnessed a ribbon-cutting ceremony for a $400-million cattle processing plant this week in North Platte, Neb., a project that Sustainable Beef LLC originally announced in 2021.
The new facility is expected to provide about 850 jobs and expand beef processing capacity in the area in addition to establishing more long-term sustainable growth for local cattle producers and family farms. The facility is expected to process an estimated 1,500 head per day, according to Sustainable Beef officials. We will have more on Sustainable Beef LLC and its new fed cattle grid pricing system with Red Angus Cattle on next week’s program.
RanchChannel.Com Now Has The Futures Markets & New Listings
Futures Markets
RanchChannel.com now has futures markets at your fingertips! Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. Information is provided by DTN and market information may be delayed by as much as 10 minutes. Click Here for more information!
UPCOMING SALES & EVENTS
Vollmer Angus Ranch: April 1, 2025
Wulf Cattle: April 3, 2025
CK Bar Ranch: April 4, 2025
Heartland Cattle Co.: April 7, 2025
Jorgensen Land & Cattle: April 21, 2025
Wilson Angus: April 28, 2025
World Famous Miles City Bucking Horse Sale: May 15 18, 2025
BULL SALE REPORT & RESULTS
Click HERE for the latest Bull Sale Results
https://ranchchannel.com/category/past-bull-production-sales-archive/
FEATURING
Kelly Erickson
CK Bar Ranch
https://www.ckbarranch.com/
https://www.facebook.com/ranchckbar
Mark Vanzee
Livestock Market, Equine Market, Auction Time
https://www.auctiontime.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
@LivestockMkt
@EquineMkt
@AuctionTime
Kirk Donsbach: Stone X Financial
https://www.stonex.com/
@StoneXGroupInc
Shaye Koester
Casual Cattle Conversation
https://www.casualcattleconversations.com/
@cattleconvos
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Tigger & BEC Live This Western American Lifestyle.
Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
References
https://www.stonex.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
https://www.auctiontime.com/
https://gelbvieh.org/
https://www.imogeneingredients.com/
https://alliedgeneticresources.com/
https://westwayfeed.com/
https://medoraboot.com/
https://www.tsln.com/
https://transova.com/
https://axiota.com/
https://axiota.com/multimin-90-product-label/
https://jorgensenfarms.com/
https://ranchchannel.com/
https://www.wrangler.com/
https://www.ruralradio147.com/
https://www.rfdtv.com/
https://www.ckbarranch.com/#/?ranchchannel=view
https://www.wulfcattle.com/#/?ranchchannel=view
https://www.nytimes.com/2025/03/24/world/europe/bird-flu-sheep-england.html#:~:text=The%20H5N1%20virus%20was%20detected,to%20humans%20remained%20very%20low.&text=Bird%20flu%20has%20infected%20a,reported%20anywhere%20in%20the%20world.
https://www.reuters.com/world/uk/uk-detects-bird-flu-sheep-first-time-2025-03-24/
https://www.meatingplace.com/Industry/News/Details/118434
https://www.meatingplace.com/Industry/News/Details/118453
Mar 30, 2025
27 min

Mar 28, 2025
Consumer Meat Trends: Ground Beef No. 1
Mar 28, 2025
Mar 28, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
EPISODE 74 DETAILS
Consumer Meat Trends: Ground Beef No. 1
Millennial Meat Consumers Prefer Ground Beef Over All Other Meats
Consumer trends, food trends, how have these trends changed? Who is consuming our product and why. That was the purpose of the Power of Meat Presentation at the 2025 Annual Meat Conference. The 20th such survey, the Power of Meat polled more than 1,600 consumers, and overlaid their responses with data from in-person consumer interviews and various other avenues with particular attention given to millennial shoppers as they start to take the place as meat consumers.
According to the survey, ground beef was the number 1 food category of the year – among 85,000 other foods - in terms of dollar growth from 2023 to 2024, and chicken was not far behind at No. 10. All told, ground beef sales last year were up 9.6% to $15.3 billion, with unit sales up 6.8% to $1.6 billion.
With a lot of focus on the millennial shopper here are some of the compelling trends that were established:
With 94% of consumers concerned about the cost of living (“astronomical” was a frequent word among surveys), and the average price per unit of meat up 34% from 2019, more and more consumers want to recreate the restaurant experience at home; as a result, retail sales for meat reached $104.6 billion in 2024 (up 1%), and pounds hit 22.8 billion (up 2.3%).
72% of consumers said they’d return to normal restaurant purchases if their budget allowed it.
Of the meat case’s 2024 growth in units sold, millennials accounted for 62% of that growth, and for dollar sales growth.
The survey showed opportunities for processors to advertise specific features on their product’s packaging, including: cook times; proper cooking appliances (especially air fryers for millennials); the nutrients in meat, such as zinc and iron; and finally, messaging around animal welfare, which is prominent in the UK and other European markets.
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lots of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.
SPONSORS
Allied Genetic Resources
https://alliedgeneticresources.com/
@AlliedGeneticResources
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@MultiminUSA
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
REFERENCES
https://www.meatingplace.com/Industry/News/Details/118433
Mar 28, 2025
3 min

Mar 23, 2025
Mar 23, 2025
27 min
It’s The Ranch It Up Radio Show! Join me Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we learn how the online only live auction format is what works for Wulf Cattle and their upcoming Limousin, Lim-Flex and Angus Bull & Heifer Sale. Plus news updates, market recaps, and a whole lot of the cow stuff that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 229
Wulf Cattle: Superior Genetics
Why Wulf Cattle Genetics Deliver Superior Performance & Profitability
When it comes to elite seedstock genetics, Wulf Cattle sets the bar high with a commitment to performance, efficiency, and real-world data. Our Limousin, Lim-Flex, & Angus cattle are backed by industry-leading evaluations, ensuring profitable, reliable, and predictable genetics for your operation.
What You Get with Wulf Cattle Genetics
Complete Data Collection for Proven Performance
Comprehensive weight traits & measurements recorded with North American Limousin Foundation (NALF) in large contemporary groups
Carcass ultrasounds performed using EZ Ultrasound technology
Genomic-enhanced EPDs through Neogen, ensuring accurate genetic predictions
Feed efficiency testing for the majority of bulls via Vytelle, maximizing profitability
Actual carcass data incorporated into our genetic development program
Customers feeding cattle in our program receive carcass data tracking through Telus Ag
Breeding Soundness & Fertility Guaranteed
Semen tested and backed by fertility evaluations
Scrotal measurements recorded to ensure reproductive performance
Physical soundness exams conducted by Sweetgrass Veterinary Services
SALE DETAILS & CONTACT INFO
Wulf Cattle invites you to visit the Sandy Ridge Ranch for their open house, enjoy lunch and see this year’s offering firsthand. On April 3rd, tune in to Superior Livestock, DV Auction or place bids through any of the Wulf Cattle sales team to secure your selections!
OPEN HOUSE: March 25 – 26, 2025
OPEN HOUSE LOCATION: Sandy Ridge Ranch, Atkinson, Nebraska
RanchChannel.Com Now Has The Futures Markets & New Listings
Futures Markets
RanchChannel.com now has futures markets at your fingertips! Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. Information is provided by DTN and market information may be delayed by as much as 10 minutes. Click Here for more information!
UPCOMING SALES & EVENTS
MIller Angus Farms: March 24, 2025
Vollmer Angus Ranch: April 1, 2025
Wulf Cattle: April 3, 2025
CK Bar Ranch: April 4, 2025
Heartland Cattle Co.: April 7, 2025
Jorgensen Land & Cattle: April 21, 2025
Wilson Angus: April 28, 2025
World Famous Miles City Bucking Horse Sale: May 15 - 18, 2025
BULL SALE REPORT & RESULTS
Click HERE for the latest Bull Sale Results
https://ranchchannel.com/category/past-bull-production-sales-archive/
FEATURING
Casey Fanta
Wulf Cattle
https://www.wulfcattle.com/
https://www.facebook.com/WulfCattle
Mark Vanzee
Livestock Market, Equine Market, Auction Time
https://www.auctiontime.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
@LivestockMkt
@EquineMkt
@AuctionTime
Kirk Donsbach: Stone X Financial
https://www.stonex.com/
@StoneXGroupInc
Shaye Koester
Casual Cattle Conversation
https://www.casualcattleconversations.com/
@cattleconvos
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Tigger & BEC Live This Western American Lifestyle.
Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
References
https://www.stonex.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
https://www.auctiontime.com/
https://gelbvieh.org/
https://www.imogeneingredients.com/
https://alliedgeneticresources.com/
https://westwayfeed.com/
https://medoraboot.com/
https://www.tsln.com/
https://transova.com/
https://axiota.com/
https://axiota.com/multimin-90-product-label/
https://jorgensenfarms.com/
https://ranchchannel.com/
https://www.wrangler.com/
https://www.ruralradio147.com/
https://www.rfdtv.com/
https://www.ckbarranch.com/#/?ranchchannel=view
https://www.wulfcattle.com/#/?ranchchannel=view
https://www.meatingplace.com/Industry/News/Details/118330
Mar 23, 2025
27 min

Mar 21, 2025
Mar 21, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
EPISODE 73 DETAILS
Pork & Poultry To China; Beef Left Waiting
U.S. Pork and Poultry Exports to China Resume, But Beef Industry Awaits License Renewals
In a significant development for U.S. agriculture, pork and poultry producers have regained access to Chinese markets, while beef exporters remain in limbo. The General Administration of Customs of China (GACC) recently restored export licenses for over 300 U.S. pork processing and cold storage facilities, securing trade for the next five years. However, U.S. beef companies are still waiting for confirmation that their "expired" licenses under the Phase 1 trade agreement will be renewed.
China Reopens Market For U.S. Pork & Poultry
According to the National Pork Producers Council (NPPC), the agreement reinstates billions of dollars in U.S. pork and poultry exports. Major producers such as Cargill Inc., Smithfield Foods, and Tyson Foods Inc. will now resume shipments to China, ensuring steady demand for American meat products. In 2024 alone, U.S. pork exports to China totaled over 367,000 metric tons, valued at approximately $1.1 billion.
Uncertainty Looms For U.S. Beef Exports
Despite these positive developments, the U.S. Meat Export Federation (USMEF) has confirmed that the recent license renewals did not extend to beef producers. The U.S. beef industry exported an estimated 170,000 metric tons to China in 2024, making it a critical market. However, industry analysts at Stephens Inc. caution that uncertainty remains until the registration status is clarified.
The U.S. Department of Agriculture (USDA) noted that China has yet to respond to renewal requests for U.S. beef export registrations. Over the past few days, the registration status of U.S. meat exports shifted from "existing" to "expired," raising concerns within the industry. Without clarity from Chinese authorities, American beef producers face potential trade disruptions.
Implication For U.S. Beef Producers
With pork and poultry exports back on track, the focus now shifts to securing access for U.S. beef. Industry leaders and trade officials continue to push for renewed agreements, emphasizing the importance of stability in international trade.
As the situation unfolds, stakeholders in the U.S. beef sector remain hopeful for a resolution that reinstates access to one of the world’s largest meat markets. Stay tuned for updates on this developing trade issue and its impact on the U.S. meat industry.
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Eichacker Simmentals & JK Angus, Fast/Dohrmann/Strommen Angus and Leland/Koester Red Angus are all the upcoming sales. Check out the full line up HERE.
SPONSORS
Allied Genetic Resources
https://alliedgeneticresources.com/
@AlliedGeneticResources
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@MultiminUSA
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
REFERENCES
https://www.meatingplace.com/Industry/News/Details/118359
Mar 21, 2025
3 min

Mar 16, 2025
Mar 16, 2025
27 min
Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we answer listener questions about electronic id tags. Plus updates on the tariff war, news, sale recaps, cattle sale info and market commentary that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 228
Electronic ID Tags Q & A & News And Tariff Updates
What Are The Pro’s & Con’s Of Electronic Animal I.D.
Electronic Identification Tags From Merck
As the leading provider of EID tags and readers through the Allflex® brand, Merck Animal Health wants to support cattle producers in their decision-making with the expertise and solutions they need.
Key Distinctions With Official ID Rules
The new policy only applies to interstate movement. Other exemptions include direct-to-slaughter cattle and sexually intact cattle (and bison) under 18 months of age.Animals that will need electronically and visually readable tags when they enter interstate movement include:
Sexually intact cattle and bison 18 months or older
All dairy cattle, including beef-on-dairy crossbred animals
Cattle and bison of any age used for rodeo, recreation events, shows or exhibitions
Another important detail: Visual ear tags applied before Nov. 5, 2024, will be recognized as official IDs for the life of the animal. They’ll be grandfathered in and will not need an EID.
Easing The Financial Burden
Producers and the livestock industry have raised concerns about the potential cost burden of the new tagging policies. Congress recently directed USDA-APHIS to allocate no less than $15 million for the cost of tags and related infrastructure to help offset those costs.2
Producers may be able to access EID tags for free via their state veterinarian. They can apply those tags at approved tagging sites. Producers can also buy EIDs directly from a distributor, online vendor or local dealer and apply the tags themselves.
In addition, producers are not required to invest in tag-reading hardware or software, unless they choose to do so for herd management and record keeping. The EID tags can be used the same way as visual tags.
Addressing Data Privacy Concerns
EID tags are encoded with a number that identifies the animal, but no owner-specific information. The data associated with the tags will be stored in various federal and state databases.
Access to that data will also be restricted to the state and federal officials responsible for managing high-impact diseases of the cattle industry.
USDA agnostic on EID tags
USDA isn’t mandating or recommending any one brand of ear tag. Tags must be approved by the department and will be imprinted with the Official Eartag Shield.The Allflex radio frequency ID (RFID) tags offered by Merck Animal Health meet these standards. They use a short-read range that doesn’t interfere with radio frequencies commonly found in livestock operations. Allflex tags do not include any global positioning system (GPS) capabilities. Producers also use these RFID tags to track health protocols, performance, reproduction and genetics.The new tagging requirements are intended to bolster the industry’s tracing capabilities in the event of a disease outbreak. Contact your Merck Animal Health representative or tag supplier to find out how Allflex tags can help you comply with these rules while managing your beef or dairy operation more efficiently.
References
National Archives. Federal Register. Rules and Regulations. Use of Electronic Identification Ear Tags as Official Identification in Cattle and Bison. Animal and Plant Health Inspection Service, USDA. May 9, 2024. 89(91):39540-39566. APHIS-2021-0020. 2024-09717.pdf (govinfo.gov). Retrieved May 21, 2024.
Rachael Oatman. Congress approves $15 million for EID tagging of cattle. Tri-State Livestock News. March 22, 2024. https://www.tsln.com/news/congress-approves-15-million-for-eid-tagging-of-cattle/. Retrieved May 21, 2024.
Tariffs: Retaliatory China Tariffs On U.S. Meat Products Take Effect
Tariff wars and constant updates. Here are the latest moves. On Monday, the Chinese government implemented new tariffs on a variety of U.S. agricultural products, including meat products.
China's tariff on U.S. pork will increase from 37% to 47%, while its tariff on U.S. beef will rise from 12% to 22%. Additionally, U.S. poultry products now face a 15% tariff.
According to USDA analysis, China and Hong Kong account for 5% of U.S. poultry exports, 15% of pork exports, and 14% of beef exports.
Announced last week, the tariffs are a retaliation against a new 20% U.S. tariff on Chinese goods, and also cover wheat, corn, cotton, sorghum, soybeans, fruits and vegetables, dairy and fish. China also blocked 15 U.S. companies from buying Chinese products, and another 10 companies from doing business in China; those companies, though, are not in agriculture.
In a March 8 press release from the Chinese government, the Foreign Minister told the United States to rethink what it has achieved from the tariff and trade wars these years — whether its trade deficit has widened or narrowed, whether its manufacturing has become more or less competitive, whether its inflation has gone up or down, and whether the lives of its people have become better or worse.
Tariffs: Canada Keeps Poultry Tariffs, Postpones Beef & Pork
Canada’s 25% tariffs on imports of U.S. chicken will remain in place, while the looming start of an identical levy against beef and pork has been postponed until April 2.
The Canadian Finance Minister announced the decisions, after the U.S. President Donald Trump signed orders postponing or easing 25% tariffs on large amounts of Canadian and Mexican goods.
Trump placed tariffs on goods from Canada and Mexico, demanding more action against drug trafficking and illegal border crossing, while claiming that trade deficits constituted “subsidies” to the United States’ neighbors.
In the Oval Office, a White House aide said that the latest executive order excludes goods certified for entry under the U.S.-Mexico-Canada Agreement (USMCA) from 25% tariffs until April 2, when Trump is threatening to impose “reciprocal” global tariffs. Cars and car parts will be temporarily spared, while Canadian potash — an important fertilizer — will only be taxed at 10% “in order to help our farmers at this crucial time of year. The aide went on to say, quote, “So this is a modification to our tariff regime to protect American car manufacturers and American farmers.”
The fast-moving trade wrangling between the North American governments follows concerns voiced by Democrats and some Farm Belt Republicans in Congress about disrupted trade with two of the biggest customers for U.S. agricultural goods, especially meat. Canada and Mexico combined buy 31% of U.S. poultry exports, 45% of pork exports and 26% of beef exports.
The Mexican President had promised a reciprocal action including tariffs, with U.S. meat products a likely target.
RanchChannel.Com Now Has The Futures Markets & New Listings
Futures Markets
RanchChannel.com now has futures markets at your fingertips! Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. Information is provided by DTN and market information may be delayed by as much as 10 minutes. Click Here for more information!
UPCOMING SALES & EVENTS
U2 Quality Seedstock: March 18, 2025
Vollmer Angus Ranch: April 1, 2025
CK Bar Ranch: April 4, 2025
Jorgensen Land & Cattle: April 21, 2025
World Famous Miles City Bucking Horse Sale: May 15 18, 2025
BULL SALE REPORT & RESULTS
Click HERE for the latest Bull Sale Results
https://ranchchannel.com/category/past-bull-production-sales-archive/
FEATURING
David McElhaney
Merck Animal Health
https://www.merck-animal-health-usa.com/species/cattle
Mark Vanzee
Livestock Market, Equine Market, Auction Time
https://www.auctiontime.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
@LivestockMkt
@EquineMkt
@AuctionTime
Kirk Donsbach: Stone X Financial
https://www.stonex.com/
@StoneXGroupInc
Shaye Koester
Casual Cattle Conversation
https://www.casualcattleconversations.com/
@cattleconvos
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Tigger & BEC Live This Western American Lifestyle.
Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
References
https://www.stonex.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
https://www.auctiontime.com/
https://gelbvieh.org/
https://www.imogeneingredients.com/
https://alliedgeneticresources.com/
https://westwayfeed.com/
https://medoraboot.com/
https://www.tsln.com/
https://transova.com/
https://axiota.com/
https://axiota.com/multimin-90-product-label/
https://jorgensenfarms.com/
https://ranchchannel.com/
https://www.wrangler.com/
https://www.ruralradio147.com/
https://www.rfdtv.com/
https://www.ckbarranch.com/#/?ranchchannel=view
https://www.meatingplace.com/Industry/News/Details/118243
https://www.meatingplace.com/Industry/News/Details/118220
https://www.merck-animal-health-usa.com/species/cattle/cattle-insights/beef/tagging-practices
Mar 16, 2025
27 min

Mar 14, 2025
Latest Tariff Updates
Mar 14, 2025
Mar 14, 2025
3 min
It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
EPISODE 72 DETAILS
Latest Tariff Updates
Tariff Updates: European Union
The European Union announced plans for tariffs on $28.3 billion worth of U.S. goods in response to the 25% tariff on steel and aluminum imports that the U.S. imposed on Wednesday.
The counter-tariffs are seen as strategically calculated to deliver a blow to the economies of those U.S. states that have been most supportive of President Trump, and include tariffs on beef and poultry products. Other items on the list include bourbon, motorcycles, peanut butter and jeans. The EU tariffs would be expected to go into effect beginning mid-April, according to a report by Bloomberg.
At the same time, EU leadership indicated that it is open to further negotiations.
“The disruption caused by tariffs is avoidable if the US administration accepts our extended hand and works with us to strike a deal,” EU trade chief Maros Sefcovic was quoted by Bloomberg as saying.
European Commission President Ursula von der Leyen said at the same press conference, “We firmly believe that in a world fraught with geo-economic and political uncertainties, it is not in our common interest to burden our economies with such tariffs.”
Meanwhile, Canada is due to impose, on Thursday, 25% reciprocal tariffs on steel and aluminum products and other U.S. goods that the country imports from the United States.
Upcoming Bull & Heifer Sales On RanchChannel.Com
Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Eichacker Simmentals & JK Angus, Fast/Dohrmann/Strommen Angus and Leland/Koester Red Angus are all the upcoming sales. Check out the full line up HERE.
SPONSORS
Allied Genetic Resources
https://alliedgeneticresources.com/
@AlliedGeneticResources
American Gelbvieh Association
https://gelbvieh.org/
@AmericanGelbvieh
Axiota Animal Health
https://axiota.com/
@MultiminUSA
Jorgensen Land & Cattle
https://jorgensenfarms.com/
@JorLandCat
Ranch Channel
https://ranchchannel.com/
@RanchChannel
Trans Ova Genetics
https://transova.com/
@TransOvaGenetics
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email RanchItUpShow@gmail.com
FOLLOW Facebook/Instagram: @RanchItUpShow
SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
https://ranchitupshow.com/
The Ranch It Up Podcast is available on ALL podcasting apps.
https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.
Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
https://tiggerandbec.com/
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
REFERENCES
https://www.meatingplace.com/Industry/News/Details/118289
Mar 14, 2025
3 min








